Getting booked is hard.
Getting booked without good marketing is nearly impossible.
You have a NEEDED message.
But does anyone know about it?
Do the right people know about it?
Great speakers entertain.
Exceptional speakers transform.
But strategic speakers? They are building a MOVEMENT that gets them booked.
THE PROBLEM ISN'T YOUR TALK. IT'S YOUR MARKETING.
Most speakers stall out right here. They've got the heart. The impact. The skill on stage.
But they don't have the tools, systems, or strategy that help people find them, trust them, and hire them.
You're piecing it together on your own. Wondering if your website is "good enough." Not sure what your one-sheet should say. Unclear about your positioning. Overwhelmed by the endless to-do list of marketing tasks that sit between you and more stages.
And you are not alone.
INTRODUCING:
This isn't DIY. And it's not "done for you."
It's done WITH you—strategically, efficiently, and powerfully.
Legacy isn't built by accident—it's built with intention, momentum, and the right team.
A transformative 3-day experience designed to fast-track your speaking business, and turn it into a movement.
This coaching experience includes a high-touch, 3-day, in-person intensive intentionally designed for busy, high-capacity leaders. We bring in the best brand strategists, copywriters, videographers, business experts, and marketing systems at exactly the right time—so you don't have to go hunt them down.
You'll be guided step-by-step through message creation, brand clarity, stage presence, business systems, and more—with Sally as your lead advisor and coach.
SO YOU CAN STAY IN YOUR GENIUS
Most speakers try to piece their marketing together on their own—or worse, go it alone and stall out.
In the Legacy experience, we bring the experts to you.
You stay focused on visioning, guiding, and delivering your message—we take care of building the foundational tools around you.
From brand identity and website design, to business systems, positioning strategy, speaker video production, and more—this team has been hand-picked to bring your voice to life in the world.
No generic advice.
No disconnected contractors.
Just a curated group of experts working in sync, with your message at the center.
If you're ready to make this the year your message moves rooms, opens doors, and positions you as a speaker worth listening to—you're in the right place.
Focus: Marketing, Monetization, Mastery
With: Sally and Kevin, plus: design specialist, operations,
& videographer, photographer
Day 1: Marketing, Monetization, and Mastery Sessions
Deep dive into your positioning, messaging, and strategic roadmap for visibility and revenue growth.
Day 2: Expert Work-Alongs and Deliverables
Hands-on sessions where you work directly with our expert team to create, refine, and finalize your materials.
Day 3: On-Stage Video B-Roll & Segments
Professional video and photo shoot on a real stage, complete with optional hair & makeup, story interviews, and content capture.
This is months of work, done in days.
Photos & video of you on stage (15+ edited photos, 2+ minute b-roll clips, 3-5 minute talk segment)
Video assets for promotion
Personalized strategy that actually gets you booked
Updated speaker one-sheet*
Updated speaker website page* (or new website!)
Headshots that capture your authentic presence
Life-changing insights and up-levels that transform how you show up
Sally z.
Primary Coach, Message Development & Delivery
Award-winning speaker, best-selling author, and coach whose mission is to empower leaders and change-makers to move from the sidelines to the spotlight. After 25+ years honing her craft, Sally creates experiences that move audiences and free authentic, clear, and courageous ideas.
Top 3% of Women in Business Speakers - eSpeakers.com
KEVIN JENNINGS
Positioning & Brand Strategy
Expert strategist who helps speakers clarify their unique positioning and build brands that attract the right stages.
ERIKA BIDDIX
Strategist and experienced Meeting Planner
Expert strategist and powerful Integrator who helps people take action, get unstuck - and execute on the plan.
BRIANNA CORTEZ
Visual Brand Design
Talented designer who brings your brand to life visually, ensuring every element reflects who you are and attracts your ideal clients.
Coming soon!
Videographer
Professional videographer who captures your authentic presence on stage, creating assets you'll use for years to come.
TODD HANSEN
Producer
Experienced producer who ensures every detail of your intensive experience runs smoothly.
CHEF CHERYL
Delicious Food-Creator and Nourisher of Souls
Because you can't do your best work without being well-fed and well-cared-for.
Positioning & Brand Strategy
~Kevin Jennings, Personal Brand Strategist
"Working with Sally was transformational. I've benefitted so greatly from Sally. This has been the thing I needed. It helped me not just figure out how to speak, but in the process I've discovered why I'm here - what I really want to say."
"I learned how to craft stories for impact and design a talk that people wanted to book! Since [working with Sally], I've booked 11 gigs! So exciting. And from those events, I've booked more coaching clients. So grateful for Sally's guidance and expertise. And she's just a joy to be with!"
~Jenn Whitmer, Keynote Speaker
"Sally loves speakers. She oozes empathy for the speaker and passion for the craft. She tells the truth in love and empowers her speakers with the belief they can grow."
You HAVE to go!! No matter where you are in the process of birthing or furthering your business/vision, you have SO much to gain from this experience!!
Nancy Chapin, Speaker
"You are amazing!!! Joining you has been the best investment in myself I have made during this journey. You really are such a gift!"
"I said yes to working with Sally because I knew I needed more than what I would just be able to get from watching a bunch of videos or reading articles on my own. She did not disappoint!"
You're looking for a magic button that requires no effort on your part
You're not interested in the group aspect of these experiences; this is a communal experience!
You expect perfection over progress and authentic connection
You're not ready to be visible and put yourself out there
You want someone to build your business for you without your input
You're tired of piecing together your speaker marketing on your own
You know you need professional materials but don't have time to hunt down the right people
You want to fast-forward months of work into a focused, productive few days
You're ready to invest in building a speaking business that actually generates revenue
You value expert guidance and want a team working WITH you, not just giving you homework
You're committed to showing up fully and doing the work during our time together
You're ready to stop waiting and start getting booked
SPRING INTENSIVE INCLUDES:
BRAND START-UP
$5500 on August 1
Fall 2026 Intensive
OCTOBER 4 - 7, 2026 | Minneapolis, Minnesota
Sunday, October 4th: Welcome social (7pm)
Monday, October 5th: Full intensive day (8:30am-6pm)
Tuesday, October 6th: Full intensive day (8:30am-9pm)
Wednesday, October 7th: On-stage video/photo day at the theater (9am-5pm)
Limited to small group for maximum impact and personalized attention
Frequently Asked questions
Q: What if I don't have a website yet?
A: That's okay! You will need one, but you don't have to have it to take advantage of this experience. When you're ready, we have just the people who can help. (Creating a website is not a part of this experience, but this experience WILL help you develop the key assets that wil help.)
Q: What if I'm not a polished speaker yet?
A: Perfect! This intensive is designed to help you grow. You don't need to be perfect—you need to be willing to be brave and show up anyway.
Q: Do I need to have my talk fully developed?
A: You should have a topic/message you're working with, but we'll help you refine it during the intensive. Come with your best draft and we'll make it better together.
Q: What's included in meals?
A: Breakfast, lunch, snacks, beverages and dinner are provided while on site Monday & Tuesday. Wednesday meals are on your own (options available nearby).
Q: Can I arrive late or leave early?
A: We've designed this experience to build on itself day by day. To get the full value, plan to be present for the entire intensive. If you have special circumstances, reach out and we'll discuss.
Q: What should I wear?
A: Comfortable, casual-but-professional clothing for Monday and Tuesday. We will have a videographer and photographer on site on Tuesday - FYI. For Wednesday's on-stage filming, wear whatever makes you feel confident and authentic—this is YOUR stage look.
Q: Will I really walk away with finished materials?
A: Yes! That's the whole point. Depending on what you walk in with, you may leave with updated materials; but EVERYONE will leave with professional photos and video, and time to execute on all the insights you gain in the process. This isn't just planning—it's producing.
This is your moment to stop piecing it together alone and start building your speaking business with expert support.
Your message matters.
Your voice deserves to be heard.
And the world needs what you have to say.
Let's make sure the right people can find you, trust you, and book you.
Please note: Your deposit holds time on our calendar and ensures we can show up for you as you deserve. Schedules can be difficult. We encourage you to book time on the calendar in a timely manner so we can create the experience you want!