Here's what's inside
The Movers Roadmap PDF
A one-page self-assessment that maps out the four phases of a speaking business — Message, Marketing, Monetization, and Mastery — and helps you identify exactly where you're strong, where you're stuck, and what to focus on next. Fillable. Printable. Actually useful.
The 6-Minute Walkthrough Video
Sally walks you through the whole assessment personally — sharing what she's learned from coaching hundreds of speakers, and the specific things that aren't on the PDF. Watch it with the PDF open. Do the work. You'll come out the other side with actual clarity.
The framework
Four phases.
One speaking business.
Every speaker — from brand new to fully booked — is somewhere on this roadmap. The question isn't whether you have gaps. It's knowing which ones to close first.
01 - Message
Developing your signature talk
02 - MARKETING
Positioning yourself as an expert & authority
03 - MONETIZATION
Scaling your speaking for leads & revenue
04 - MASTERY
Turning your message into a movement
Want to do this LIVE — together?
Occasionally, Sally hosts a free live session where we'll walk through the Movers Roadmap together as a group. You'll do your self-assessment in real time, with Sally guiding you through each section and the whole room doing the work alongside you.
It's free. It's 60 minutes. And it's a lot more clarifying than doing it alone.
Can't make it? The PDF and video are always here whenever you need them.
I've spent nearly 30 years helping speakers find their message, own their stage, and get paid what they're worth.
This roadmap is the tool I wish I'd had when I started. Grab it.
Hi, I'm Sally Z — speaker coach, podcast host, best-selling author, and professional nudger.
30 Years Coaching Speakers
Top 3% Women in Business Speakers
Best-Selling Author: Speaking Story
Top 2% Podcast: This Moved Me
